Milberg LLP Investigates Skechers, Reebok, MBT, and Avia for Misleading Advertising

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The law firm of Milberg LLP is investigating Skechers USA, Reebok International, MBT, and Avia for possible violations of federal and state laws.

Recently, several companies have begun promoting “toning” shoes.  These shoes are designed with what are commonly known as “rocker bottoms.”  The companies claim that their toning shoes help wearers achieve significant health benefits, including extra calorie burn, muscle toning, improved circulation, and improved posture.  However, some studies suggest that these claims may be false, and therefore detrimental to consumers.  Even worse, some doctors believe that the design of these shoes may cause injury to some wearers.  Specifically, people who have problems with balance, or who are predisposed to injuries in their ankles, achilles tendons, or hamstrings, may exacerbate these conditions by wearing the shoes.

Skechers has promoted its “Shape-up” line of shoes as allowing wearers to “Get in shape without setting foot in the gym” and as helping to improve circulation, posture, and muscle tone.  Reebok has similarly promoted its line of “EasyTone” shoes by claiming they “help tone your butt and legs with every step.”  Two other companies that have manufactured “toning” shoes include MBT Masai Barefoot and Avia Avi-Motion.

If you purchased a pair of Skechers Shape-ups, Reebok EasyTones, MBT Masai Barefoot, or Avia Avi-Motion and would like to learn more about our investigation, or have any questions regarding this matter, please fill out the form to the right or contact  the following attorney:

Roland W. Riggs IV, Esq.
Milberg LLP
One Pennsylvania Plaza, 49th Fl.
New York, NY 10119-0165
Phone number: (212) 946-9496
Email: rriggs@milberg.com

Milberg LLP has been representing individual and institutional investors for more than four decades and serves as lead counsel in federal and state courts throughout the United States.  Please visit the Milberg website for more information about the Firm.

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