ShaToBu, a form shaper that is marketed to women who want a sleeker silhouette, promises to tone the body by making muscles work harder and by burning more calories over the course of the day. The manufacturer, Mayfair Tech, Inc., claims “by incorporating resistance bands right into the garment, muscles work a little harder and more calories are burned during daily activities.” However, several health experts have debunked the advertising claims and believe that any evidence of the product’s purported health benefits is unsubstantiated.
Madelyn Fernstrom, founding director of the University of Pittsburgh Weight Management Center and a diet and nutrition expert at UPMC-University of Pittsburgh Medical Center, told US News, “Don’t fool yourself into thinking these products are boosting your energy expenditure.” Fernstrom continued, “You’ll burn more calories, but not by much.”
Tommy Boone of the Department of Exercise Physiology at the College of St. Scholastica in Duluth, Minnesota said, in an AOL That’s Fit article, “I do not think the shape wear garment produces enough resistance to burn enough calories necessary to lose weight.”
ShaToBu form shapers are sold by many major U.S. retailers including Macy’s, Dillard’s, Bare Necessities, and Bliss.
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