On January 1, 2013, the New York Times published an article scrutinizing claims made by these energy drink companies. The article states that these beverage manufacturers have promoted their products not as caffeine-fueled concoctions but as specially engineered blends that provide something more. However, the article concludes that the energy drinks are, in fact, simply caffeinated beverages.
Promoting a message beyond caffeine has enabled the beverage makers to charge premium prices, the article states. A 16-ounce energy drink that sells for $2.99 a can contains about the same amount of caffeine as a tablet of NoDoz that costs 30 cents.
Additionally, the energy drink companies include huge amounts of well-known nutrients that make for eye-catching numbers on labels. However, several experts said that healthy people get adequate amounts of nutrients from food and that huge added dosages do not actually provide benefits.
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Andrei Rado, Esq.
One Pennsylvania Plaza, 49th Fl.
New York, NY 10119-0165
Phone number: (800) 320-5081
Milberg LLP has been representing consumers and investors for more than four decades and serves as lead counsel in federal and state courts throughout the United States.
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